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Th9
United Kingdom: In 2023, the UK spent over £3.5 billion on mobile gaming, up 12 % from the previous year. That figure eclipses the total spend on traditional TV advertising and is already reshaping how we think about entertainment.
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In 2024, the average UK household owns two smartphones that double as gaming stations. That fact alone shifts the entertainment budget: a 2023 survey found that 36 % of Brits now spend more than £150 a month on mobile games, a 12 % rise over the previous year. nine win.